Doctor-prescribed, evidence-based treatment
A registered doctor decides your plan, based on evidence — not serums, gummies or hair oils.
Women's hair loss · South Africa
Hair loss treatment for women.
Doctor-prescribed, evidence-based treatment for women — delivered to your door. We're opening soon, and the waitlist goes first.
From R299 a month at launch · free delivery · pause anytime
Launching soon — join the waitlistMembers get first access and founding pricing.
✓
Dosed for women
Women's hair loss has different causes to men's. Your plan is chosen for yours, by a doctor.
100% online
No waiting rooms. Assessment, doctor chat and free discreet delivery, all from your phone.
Personalised treatment
Get your personalised treatment with Yena.
From only R299/month
No two women lose hair for the same reason. Your doctor picks the treatment, the strength and the pace for your kind of loss — then adjusts it as your photos come in.
HPCSA-registered doctorsSAPC-licensed pharmacyFree, discreet deliveryPause or cancel anytime
How it works
Three steps, all from your phone.
1
Complete the form
A private 8-minute assessment about your hair, your health and two photos of your parting.
Free · online2
Chat with the doctor
A registered doctor reviews your case, talks options with you and prescribes only if it's right for you.
R250 · once-off doctor review3
Free delivery
A licensed pharmacy sends a 3-month supply in plain packaging. Your doctor stays with you for follow-ups.
Free delivery · unlimited follow-upsTreatments
Two ways to treat it. Your doctor decides which.
Prices below are the founding prices we'll open with, locked for 6 months for the first 500 members. Some women are prescribed both together.
Oral capsules
R299/month
One low-dose capsule a day, dosed for you. The simplest option, and the one most women with pattern thinning start on.
- Best for a widening parting or thinning crown
- Nothing to apply, nothing to dry
- Prescribed only if a doctor confirms it suits you
3-month supply · pause or cancel anytime
Topical foam
R419/month
An odourless, fast-drying scalp foam at prescription strength. For women who can't or would rather not take an oral treatment.
- Applied once a day, won't leave hair greasy
- Also used for early thinning at the edges
- Stronger than what's available off the shelf
3-month supply · pause or cancel anytime
Both together
Capsules and foam prescribed side by side — the combination doctors reach for when thinning is more advanced.
R650/month
Add-ons your doctor may recommend: a blood panel for iron, thyroid and vitamin D (from R650 via partner labs) and a clinical scalp shampoo (R289, no prescription needed).
Is it for me?
Women's hair loss isn't one thing. We'll tell you which one you have — and if we can't help.
Men's hair loss is almost always the same condition. Women's has at least three common causes, and they need different answers. That's why a doctor reads your case before anything is prescribed.
Pattern thinning
A widening parting, a see-through crown, a ponytail that's half what it was. Hormone-driven and gradual — and the most treatable. This is Yena's core.
Sudden shedding
Handfuls in the shower after a baby, an illness, rapid weight loss or a hard year. Usually recovers — but low iron, thyroid or vitamin D can hold it back. Your doctor may order bloods before treating.
Traction and scarring loss
Thinning at the edges and temples from tight braids, weaves or buns. Caught early it responds to treatment plus a change in styling. Once the follicle has scarred, no medicine regrows it — and we'll say so rather than sell you a plan.
"Most women I see have already spent a fortune on serums and supplements before anyone asked the two questions that matter: what kind of loss is this, and what's driving it? Start there, treat properly, and the results follow."
Our promise
Built to be trusted with something this personal.
Pause or cancel anytime
Life changes. Pause deliveries from your account in two taps. No calls, no retention scripts.
Free to join, no commitment
Joining the waitlist costs nothing and commits you to nothing. You'll simply be first in line when we open, with founding pricing locked in.
Plain packaging
Nothing on the box says what's inside. Delivery to home, work or a Pargo point.
Your data stays yours
Your health information is processed under POPIA, encrypted, and never sold or shared for marketing.
Questions
The things women ask us first.
How long until I see results?+–
Treatment works on the hair cycle, which is slow. Most women notice less shedding first, within 8–12 weeks, then thickening at the parting from month 3 to 6. Full effect takes 9–12 months. Results vary, which is why we check in with photos.
Are there side effects?+–
All prescription medicines can have side effects; your doctor will go through the ones relevant to your plan and choose the lowest dose that works. Some options are not suitable if you are pregnant, breastfeeding or planning a pregnancy, and your doctor will ask about this before prescribing.
Is this the same as the over-the-counter products at the pharmacy?+–
No. Over-the-counter options are limited to one type of treatment at fixed strengths. A doctor can prescribe higher strengths, oral options and combinations that aren't available off the shelf, and match them to the kind of hair loss you actually have.
When do you open?+–
Soon. We're opening in small groups so every woman gets a doctor's full attention. Everyone on the waitlist is invited in order, and we'll email you when it's your turn.
Do I have to commit to 3 months?+–
Each supply is 3 months because anything shorter can't show you a result. You can pay monthly and pause or cancel at the end of a supply, or pay quarterly and save.
Will I talk to a real doctor?+–
Yes. Every case is reviewed by an HPCSA-registered doctor who chats with you before anything is prescribed, and who stays your doctor for follow-ups. Yena never prescribes from a questionnaire alone.
Waitlist
Be first when we open.
We're starting small so every woman gets a doctor's full attention. Join the list and you'll get:
- First access when your area opens
- Founding prices, locked for 6 months for the first 500 members
Two minutes. No spam. Unsubscribe with one tap.